Valery Joseph, a master stylist with 20 years of experience, transforms clients' self-perception through crafted hairstyles that exude confidence. His work, favored by celebrities, emphasizes a holistic approach to hair and well-being, reflected in his product line that combines science and nature for luxurious results.
What inspired you to enter the hair salon industry?
Growing up in Israel, I had a neighbor who owned a salon-barbershop. At age 15, I asked him to help me learn how to cut my friend’s hair—he agreed only if I would help him in the shop. After I went into the Israeli army in the tank division, I unfortunately became injured and could not rejoin my unit. The base sergeant asked what other skills I had—I told him I had studied architecture, worked in a firm and could cut men’s hair. I was placed into the base salon and began cutting men’s hair. From there, I attended a prestigious hair academy in Tel Aviv on weeknights and learned how to cut women’s hair. I realized the impact I had in altering how someone felt about themselves through great hair, and I knew from that point on that hair is what I was meant to do.
How does Valery Joseph Salon differentiate itself among other hair salons?
Growing up in Israel, I had a neighbor who owned a salon-barbershop. At age 15, I asked him to help me learn how to cut my friend’s hair—he agreed only if I would help him in the shop. After I went into the Israeli army in the tank division, I unfortunately became injured and could not rejoin my unit. The base sergeant asked what other skills I had—I told him I had studied architecture, worked in a firm and could cut men’s hair. I was placed into the base salon and began cutting men’s hair. From there, I attended a prestigious hair academy in Tel Aviv on weeknights and learned how to cut women’s hair. I realized the impact I had in altering how someone felt about themselves through great hair, and I knew from that point on that hair is what I was meant to do.
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