Valery Joseph Preserve Shampoo is a color-extending and heat-protecting shampoo formulated for all hair types. At its core is Chromohance™ 113, a proprietary technology that forms a hydrophobic surface on each individual strand, reducing water absorption and slowing the color fading process with every wash. The result is hair that holds onto its tone longer, washes after wash.

Color-treated hair is especially vulnerable to fading caused by water, heat, and daily environmental exposure. Preserve Shampoo creates a protective shield that works from the first lather, helping your color stay truer and more vibrant for longer between salon visits. At the same time, its heat-protecting properties help defend against the thermal damage that comes from blow drying, flat ironing, and curling.

Gentle enough for daily use and effective on all hair types including fine, thick, curly, and chemically treated hair, Preserve Shampoo cleanses without stripping. It leaves hair looking polished, feeling soft, and smelling clean, without compromising color integrity.

Like every product in the Valery Joseph haircare line, Preserve Shampoo is vegan, cruelty-free, sulfate-free, paraben-free, phosphate-free, and proudly made in the USA.

Key Benefits:

• Extends color vibrancy and slows fading between salon visits
• Forms a hydrophobic barrier to reduce water absorption
• Protects against heat damage from styling tools
• Gentle, sulfate-free formula safe for all hair types including color-treated
• Cleanses thoroughly without stripping moisture or color
• Vegan, cruelty-free, paraben-free, and made in the USA

How to Use: Apply to wet hair, lather from roots to ends, and rinse thoroughly. Follow with the Valery Joseph Preserve Conditioner for maximum color protection and moisture balance. Use regularly to maintain color between appointments.

Pair with the Valery Joseph Nourish Mask for an intensive weekly treatment that adds deep hydration alongside your color protection routine.

Visit one of our salon locations in New York or Miami to receive a personalized product recommendation from our expert stylists.